Fujian Xin Zhiyuan Biotechnology Co., Ltd. was founded in 1999 with a registered capital of 51.68 million RMB. Headquartered in Fuzhou, the capital city of Fujian Province, the company has more than twenty years of history and is developing into a modern conglomerate that integrates beekeeping technology, bee product processing, health product research and development, supply chain management, brand management, internet technology and cross-border e-commerce, financial management, and vertical investment.
Currently, the company has a series of home brands including "Xin Zhi Yuan," "Feng Hua Yuan," "Xin Ji Li," "Qing Run," "Da Hong Chang," and "HONEYOU". These brands cover a wide range of natural bee products, bee product derivatives, teas, fruit teas, herbal fungi, and other natural health supplements. Given its excellent quality, the company’s products are widely distributed in most offline supermarkets (such as Walmart, RT-Mart, Yong Hui, China Resources Vanguard, Jia Jia Yue, etc.) and ecommerce platforms (such as Tmall, Taobao, JD.com, Pinduoduo, Vipshop, etc.). The company has also actively expanded into new retail channels such as community group buying, live streaming, etc. (such as Yunji, Pinduoduo, Meituan, Douyin, etc.), gaining popularity among an increasing number of consumers.
The company has strong technological capabilities and has long-term cooperation with domestic and foreign universities and research institutes. It has established a dedicated Xin Zhi Yuan R&D center in collaboration with Fuzhou University, providing solid support and services for the company's product quality and technological innovation. Xin Zhi Yuan’s efforts have earned it the honorary titles of "Fujian Famous Brand Product," "Fujian Famous Trademark," "National Leading Enterprise in the Bee Product Industry," "Leading Enterprise of Science and Technology".
Looking ahead, Xin Zhi Yuan will shoulder the enterprise mission of "serving the country's industry, benefiting the world, and striving for human health," and endeavor to build a national brand, enhance technological content, and develop high-end natural health products. Xin Zhi Yuan is dedicated to creating "a global outstanding health industry enterprise" through continuous efforts.
